About

My name is Diamond Chanel. I'm an upcycle designer and seamstress with a love for turning old pieces into something new and bold. I started destroying and reinventing clothes at just 14, experimenting with T-shirts, hats, sneakers, purses, anything I could get my hands on. Creativity has always been my language.

I didn't grow up around people who had the same strong desire or vision as me, so finding my way into fashion and building my business wasn't always easy. I've had to learn, grow, and figure things out on my own, and still do, but that's what's shaped me into the designer I am today.

Over time I developed a deep connection to denim, its texture, durability, and endless possibilities. That passion inspired me to start reconstructing denim and eventually build a brand that celebrates individuality, sustainability, and style, which is RichOFF-denim.